Don't display your ass-ets

Every so often a designer makes it big--all the celebrities are wearing the clothes and the designer is receiving press. Then the lower-level, more attainable products come out; fragrances, t-shirts, jeans, bags. As a final ploy, a musician uses a designer name in song and then this happens:




Law: Logos are a no-no

I blame it on the parents and that "Apple Bottom Jeans" song.

The logos causing the biggest problems are designer logos; those from high-end fashion labels that unnecessarily and unapologetically find their way onto everything (If I see one more "Juicy" labeled bottom...) Some people believe logos indicate a level of sophistication, wealth, or popularity; to the contrary, I don't care how much you spent on that LouisVuitton purse, if it is swinging next to some $5 Hanes sweatpants, you might as well be carrying a garbage bag. Those who choose clothing and accessories for their design, construction and fit have less incentive to broadcast their labels because their clothes speak for themselves.

But some laws have a valid defense to the offense.

Defense: Function is fashionable

A logo that serves a function is a fashion-do. I will not criticize anyone for carrying the Chanel 2.55 with the double C clasp. That's a classic.



Portland: Keep it classy and leave the logos for later.